Don’t know where to start when creating your brand? ✨ Check out my 5 steps to start creating your branding below 👇
Step 1 - What’s your Vibe?
Think about your niche? What do you want to represent? What's your philosophy? Who do you want to attract as your ideal client? Write down some keywords to help you.
Step 2 - Choose your Colours.
What colours represent you/ your brand? What colours do you like? Have a look at other brands in your niche? What colours are in your home? Look at colour psychology. What feel/ mood do you want to create for your brand? Look back at your keywords.
Step 3- Choose your fonts.
Look at different font pairings. Do you like handwritten fonts? Calligraphy? Bold?
You can search fonts on Canva with keywords using terms like 'handwritten' and 'Calligraphy'. Also you can look at fairings on https://www.canva.com/font-combinations/
Step 4 - Research & Plan
Have a look at what imagery is trending on social media? What do you like? Think about what content you want to create? Then plan out your designs.
Step 5 - Create a Mood Board
Create a mood board with colours, imagery, fonts, your keywords and textures you wish to use. This will help you to create a cohesive scheme for your brand. This is something I always do for my branding package clients before creating their branded templates.
I hope this helps! 💖 For more tips and tricks follow me over on Instagram @thefreedomcreative.va
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