If you've ever felt the struggle of turning potential leads into loyal, paying clients, you're not alone. You've had a discovery call but they never seem to convert after! Don't worry we've got you! The secret to success lies in creating proposals that are easy for your clients to understand, make it quick and easy for your clients to sign up and start working with you.
We like to use Dubsado to send proposals to our clients, with one link your clients can choose their package, sign their contract and make there first payment. It's as simple at 1, 2, 3! (You can get 30% off your first month or years subscription of Dubsado using code 'freedomcreative30').
But, what do you include in your proposal? We're about to dive into six super friendly tips on how to create proposals that'll not only impress your clients but have them coming back for more.
Make it Personal
Imagine this: Your proposal isn't just another document; it's the start of a special connection. It's like walking into your favorite local coffee shop, where they know your name, your usual order, and even ask how your day's going. In your proposal, kick things off with an introductory paragraph about how your excited to work with them. Use your client's name, and show them that you've done your homework by sharing a few tidbits about their business. This personal touch creates a welcoming atmosphere and sets the stage for an exceptional working relationship. It's like the cozy chat you have with a friend you haven't seen in ages.
Easy To Read
Remember that time you opened a super cluttered, chaotic website, and you instantly closed it? You don't want your clients to feel that way about your proposal. Break it down into sections, give it some breathing room, make it as easy to read and easy to navigate. You want your clients to be able to sacn through easily and not become overwhelmed.
Keep it SIMPLE
Decision fatigue, we all know that's a thing! We've all been there, scrolling through Netflix for an hour, trying to pick something to watch - it's not a vibe! So, why put your clients through it? Keep things simple. Offer just a handful of well-explained packages or options. Your goal? To make their decision-making process as smooth as possible. Too many options they won't know what to choose and will click off the proposal. You don't want that!
Add Your Branding
Your brand is your vibe, your aesthetic, your essence - its how everyone recognises you. Don't forget to add your branding in your proposal. Adding your branding elements not only makes your proposal look amazing but also adds a touch of professionalism. An elegantly branded proposal is like walking into a high-end boutique – it exudes class and trustworthiness. Time to book those high ticket clients!
Give Next Steps
We all love a plan, right? Your proposal should let your client know exactly what they need to do to start working with you - communication is key! Be transparent about what happens next. Lay out the next steps clearly, so your clients know exactly what to expect after they say "yes." When your clients know what's coming, it makes them feel confident about working with you.
Add Social Proof
Trust is the name of the game, and we all know that social proof is a powerful trust builder. Boost it with some lit client testimonials, reviews, or a peek of your previous work. We all love looking at reviews! These elements help build trust and confidence. It's like having a friend vouch for a great place – it eases any doubts your potential clients might have. Social proof is your golden ticket to building that trust.
In a nutshell, a friendly, client-focused proposal can work wonders in turning leads into satisfied clients. So, put these six tips into action, and watch the magic happen. Your clients will love you for it, and your business will thank you. Get started today, and let's book those high-ticket clients and watch your business grow!
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